What I Do
I'm a passionate and Data-Informed Product Designer with over six years of experience in fintech, banking, healthcare, Artificial Intelligence and e-commerce.
Within the product development lifecycle, I am passionate about crafting seamless, user-centric experiences that blend functional efficiency with intuitive design. Whether it's enhancing financial workflows, optimizing AI-driven interactions, or simplifying complex data visualization, my focus is always on delivering impactful and accessible solutions.
I thrive in collaborative environments, working closely with cross-functional teams to bridge the gap between business objectives and user needs. I believe in strategic design leadership, fostering a balance between innovation, usability, and brand storytelling to create meaningful digital experiences.
My expertise lies in strategic thinking, user-centered design, and problem-solving to create meaningful digital experiences. My focus is on creating intuitive, data-driven experiences that enhance efficiency and engagement while ensuring compliance with industry standards. Passionate about design strategy and innovation, I continuously explore emerging technologies to craft seamless and impactful digital experiences.
Career trajectory
Gupshup.io
Senior UX Designer
Mar 2023 - Feb 2025
Collaborated with engineers and product managers to develop and implement a design system, ensuring consistency across five Gupshup products, reducing design inconsistencies by 40%, and enhancing developer handoff efficiency by 20%, Conducted in-depth user research and competitive analysis to identify product challenges and uncover opportunities for innovation, Organised usability tests, analysed user feedback, and implemented user-focused solutions to enhance product usability and drive user satisfaction, Led UX research across various products, pinpointing areas for feature enhancements and performance improvements.
Gupshup.io
UX Consultant
Sep 2022 - Mar 2023
Partnered with 10 leading international banks, I played a key role in transforming customer interactions through AI-driven solutions. The process began with in-depth UX discovery calls and multi-stage workshops, aligning AI assistant capabilities with each bank’s unique customer journey. Overall, the adoption of AI assistants resulted in a 20% reduction in customers approaching single-window operators across multiple banks, streamlining service efficiency while enhancing user satisfaction.
Amtex systems Inc.
UX Designer
May 2022 - Aug 2022
Leveraged user research, stakeholder interviews, and usability testing, I aligned design decisions with real-world healthcare needs. My focus on streamlined workflows and intuitive interactions contributed to a more efficient and user-friendly healthcare experience. In a Doctor-Patient Portal, I restructured content hierarchy and navigation, enabling seamless access to appointment scheduling, medical records, and communication tools. These improvements reduced task completion time by 25%, streamlining workflows for both doctors and patients. For a Patient Management System, I optimized workflow efficiency, allowing healthcare providers to manage patient histories, prescriptions, and follow-ups with ease. By improving the navigation model and data structuring, I enhanced task efficiency by 30%, reducing cognitive load for medical staff.
Active.ai
CX Designer
May 2019 - May 2022
Redesigned the navigation and information architecture of Active AI's BFSI products, resulting in a 30% increase in user onboarding. Developed the design system for Morfeus, Triniti, and One—internal products used for conversational AI development. Led UX research initiatives, including stakeholder interviews and user testing, to enhance usability and accessibility. Created user flows, wireframes, and high-fidelity prototypes to streamline interactions. Improved design consistency and scalability by implementing a comprehensive design system. Collaborated with cross-functional teams to align user experience with business goals and technical feasibility.
Rillusion UI/UX Design studio
UI/UX Designer
May 2018 - May 2019
Aligned business goals with user needs, ensuring a balance between stakeholder objectives and user satisfaction, Conduct competitor analysis and user research to inform design decisions and enhance product usability, Led the end-to-end design process by understanding client requirements, performing user research, and developing empathy maps and user personas.
For a banking dashboard project, I followed a structured UX process that included gathering client requirements, conducting user research, and developing empathy maps and user personas. Through iterative design, I created intuitive wireframes, prototypes, and final UI designs, ensuring an optimized user experience. This approach led to a 20% reduction in task completion time.
