Jubba Airways - Connecting East Africa and the Middle East with Reliable Air Travel
Redesigning the airline’s website to deliver a seamless user experience, integrating modern digital innovations for enhanced passenger engagement. A secure and user-friendly platform with trust-focused features ensures smooth interactions. Intuitive design and personalized tools make booking and travel management effortless.
Challenge
Designing an airline company website involves challenges like real-time flight booking integration and secure multi-currency payments (M-Pesa, credit cards). Ensuring mobile-friendly UX with multilingual support (English, Arabic, Swahili) is crucial. Compliance with aviation regulations, IATA standards, and visa requirements adds complexity. Managing fraud prevention, cancellations, and refunds while ensuring customer trust is essential. Airline partnerships and API integration for real-time pricing and scheduling are key.
What I Did
In this project, I worked on setting clear goals and objectives to define the direction and purpose. I created user personas to understand the target audience and their needs. Then, I mapped out taskflows to visualize how users navigate and complete key actions. To gain industry insights, I conducted competitive research to analyze similar products. I started the design process with low-fidelity prototypes, creating rough wireframes to test ideas quickly. Finally, I developed high-fidelity designs, refining visuals and interactions for a polished user experience.
About Web App
Jubba Airways, a leading East African airline, sought to modernize its digital presence by upgrading from an outdated website to a dynamic platform that meets evolving travel demands. After analyzing their website and customer engagement, we recommended a complete overhaul of the user experience, with a strong focus on streamlining the booking process to drive conversions, repeat visits, and mobile engagement. “An airline booking system is more than just a form,” Memoria stated. “Our goal was to create an intuitive and enjoyable experience, making booking flights seamless and effortless. This holistic approach allowed us to begin designing with clarity and purpose.
Goals of the Web App
Many travelers book their flights while multitasking—some on their way to the airport, others during a coffee break, and some even while watching a movie. Users also expressed the need for a seamless experience that goes beyond just booking flights, including options for transportation, hotel reservations, and local attractions. We validated the insight that travelers often book flights while engaged in other activities. Ultimately, they prefer a fast, intuitive, and hassle-free booking process that fits effortlessly into their daily routines.
Understanding the primary users
Primary Audience:
Business people & Tourists
Secondary Audience:
Movie Promoters, Media Companies
Who are they ?
Business Men
Age: 45
Gender: Male
Personality: Frequent Flier, not so tech savvy.
Lives: Lagos, Nigeria.
Pain Points
The booking process is not simple and efficient, leading to confusion with complex forms and options.
Lack of live chat or AI-powered chatbots makes it hard to get quick assistance during booking.
Absence of 24/7 customer support causes delays in resolving booking issues.
Poor translation and localization result in misunderstandings for non-English speakers.
How do they find Information ?
On desktops & laptops - Web App
People find the Information on the emails
Motivation
Connects key destinations across Somalia, Kenya, Djibouti, Uganda, Saudi Arabia, and the UAE.
Competitive pricing makes it an accessible option for both business and leisure travelers.
essential cargo transport for businesses and individuals.
this airline has built a reputation for safety and punctuality.
prioritize a seamless booking process, convenient flight schedules, and quality in-flight services.
Main Goals:
Spend Less time on flight booking.
Needs to view available flights at particular time.
Book and pay for flight with ease and less steps.
Not fill out Biodata for each booking.
Audience Needs:
Competitive pricing for both economy and business class.
Flexible booking and rescheduling options.
Direct flights or minimal layovers to reduce travel time.
Multilingual cabin crew (English, Arabic, Swahili, and Somali).
Spacious seating with adequate legroom, especially for long flights.
Quality in-flight meals catering to diverse dietary needs, including halal options.
Efficient baggage handling to prevent delays or loss.
Clear guidance on transit procedures for connecting flights.
Solution:
Interactive Interface design
Accessibility, UX, IA
minimal illustrations
My Clients & Colleagues say
While most of my client reviews are NDA-protected, I managed to sneak in a few favorites from my previous Managers & Co-workers.
