Crafting a seamless user experience, the social community empowers celebrities with digital transformations for better fan engagement. A secure platform, trust-focused features, and trend-driven innovations enhance interactions. Intuitive design and personalized tools ensure celebrities can connect effortlessly with their fan base.
Challenge
In the current social media landscape, celebrities struggle to engage meaningfully with their fans due to overcrowded platforms, limited interaction features, and lack of exclusivity. Traditional live-streaming options offer one-way communication, preventing real-time, personalized engagement. Fans often feel disconnected, with no direct way to interact beyond comments and reactions. There is a need for a dedicated platform where celebrities can host live videos, handpick fans to join their streams, and foster authentic, interactive connections.
What I Did
In this project, I worked on setting clear goals and objectives to define the direction and purpose. I created user personas to understand the target audience and their needs. Then, I mapped out taskflows to visualize how users navigate and complete key actions. To gain industry insights, I conducted competitive research to analyze similar products. I started the design process with low-fidelity prototypes, creating rough wireframes to test ideas quickly. Finally, I developed high-fidelity designs, refining visuals and interactions for a polished user experience.
About Web App
A dynamic social media app designed for seamless interaction between celebrities and their fans through live broadcast video calls, fostering real-time engagement. The platform allows celebrities to share feeds, updates, and exclusive behind-the-scenes content, creating a closer connection with their audience. Fans can actively participate in live sessions, ask questions, and engage in meaningful conversations with their favorite stars. A key focus of the app is enhancing movie promotions and song release events, providing a dedicated space for exclusive premieres and promotional activities. With interactive features tailored for the entertainment industry, the app revolutionizes fan engagement and marketing strategies. By combining social connectivity with promotional opportunities, it serves as a powerful tool for celebrities to amplify their reach and impact.
Goals of the Web App
This app aims to connect celebrities and fans through live broadcast video calls, chat, and social interactions. It enables fans to engage with their idols, share posts, and interact within fan clubs. Celebrities can share exclusive content, fostering deeper connections with their audience. The platform creates an interactive space for seamless communication and engagement.
Understanding the primary users
Primary Audience:
Fans and Celebrities
Secondary Audience:
Movie Promoters, Media Companies
Objective
To conduct a Semi-Structured Interview with the potential users.
Guidelines
Use Primarily open-ended question
Ask people to show you, not tell you, when possible.
Ask for specific stories especially about anything you can’t observe.
Do not reveal the motivation of the interview instead you can tell this is a general study.
Areas Covered
Use Primarily open-ended question
Ask people to show you, not tell you, when possible.
Ask for specific stories especially about anything you can’t observe.
Do not reveal the motivation of the interview instead you can tell this is a general study.
Scenario 1
Fan finds hard to reach a celebrity.
Vinay is a college student who spend more time on the Social Networks. He has a daily habit of checking recent film updates from his favourite celebrities and favourite musicians. He posts updates about his favourite celebrity on his wall cover and he used to join the twitter trending if it is related to his favourite celebrity. He have tried so many times to have a conversation with the celebrities but most of the time he gets rejected and feel unmotivated. Since, most of the celebrity accounts are handled by social media strategist.
Scenario 2
Celebrity has trust issues with their managers.
R. Madhavan is a famous pan Indian Actor, he have a huge fan club which was managed by some people under his guidance.Once there was some political issues, people from his fan club used his name to escape from the crime.So, he had to shutdown his fan club due to the misuse happened with his popularity. But he is looking for some secured platform to have a better connection with his loyal fans. He feels uncomfortable to keep managers to manage his social accounts. He regularly make some live videos with his loyal fans.
Branding Colors
Type Exploration
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